Saudia + Sela
Creating a cinematic brand
film connecting Football, Formula E,
and shared human passion.
A cross-partnership campaign film for Saudia and Sela designed to unite sport, culture, and audience emotion through cinematic storytelling. Built around parallel moments, movement, and connection across football and Formula E.
Disciplines
The
Challenge
This was a joint collaboration with The Team & MightyFine Productions.
Saudia and Sela required a campaign film that could authentically connect multiple global partnerships — including football and Formula E — through a single emotional narrative.
The challenge was creating a cohesive visual story that balanced brand visibility with human emotion, avoiding traditional sponsorship advertising in favour of something more cinematic and culturally connected. The film needed to celebrate the shared energy, anticipation, and passion found across both sports while positioning Saudia as the enabler of unforgettable experiences.
Alongside showcasing elite sporting moments, the campaign also needed to create emotional resonance with audiences through parallel storytelling, immersive transitions, and visually connected scenes that reflected movement, atmosphere, and togetherness.
The
Result
The final concept delivered a cinematic campaign narrative built around the idea of "Parallel Passions", seamlessly connecting football, Formula E, and audience emotion through mirrored moments and visual storytelling.
Through dynamic transitions, emotionally driven pacing, and carefully integrated Saudia and Sela branding, the film successfully captured the excitement and unity shared across both sporting worlds. Parallel scenes between athletes, fans, and live event moments created a connected viewing experience designed to feel immersive, energetic, and memorable.
The result was a visually impactful partnership campaign that strengthened emotional connection between sport, culture, and travel while reinforcing Saudia and Sela's role at the centre of these shared experiences.
